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- Feb 2025 Update: Creator Pay Data —Who’s Up, Who’s Down, & What’s Changing? 📊
Feb 2025 Update: Creator Pay Data —Who’s Up, Who’s Down, & What’s Changing? 📊
Since our last update on 1/14/25, FYPM’s 2025 database has grown +29.68% 🔥 Last time, we made some bold calls about where the creator economy was headed. Were we spot on, or did reality slap us in the face? Let’s get into it. 👀
Lindsey Lugrin
February 19, 2025
Creator pay is shifting fast in 2025—are you keeping up?
Our latest data drop reveals exactly how much brands are paying creators right now (spoiler: cash deals are up, but some sneaky trends are emerging 👀). We break down the numbers across all creator tiers—from nano-micro to macro-celebs—and uncover who’s securing the biggest raises, which brands are tightening their budgets, and how AI is changing the game for UGC creators.
👉 Are brands really moving away from gifted collabs?
👉 Which creator tier saw a massive 90% jump in median deal price?
👉 Why are macro-celebs not reporting their cash deals—and could this be hurting the market?
All that + our latest insights on negotiation strategies, pricing trends, and the smartest moves to make in 2025.
And at the very end? A discount code for access to FYPM. 😉
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